Suitable for
All skin types, tones, and ages.
Why we stand behind it
This gradual self-tanning moisturizer is formulated with hardworking ingredients, including multi-weight hyaluronic acid, shea butter, apricot oil, fermented aloe vera, and natural plant-based DHA. The formula nourishes and visually enhances skin’s texture and tone while providing deep hydration and a buildable, long-lasting glow that develops with daily use—from a natural sun-kissed look on day one to a bronzed radiance by day two.
Key ingredients
Triple-Active Hyaluronic Acid: A blend of three molecular weights that deeply hydrates multiple layers of the skin to visibly smooth, firm, and enhance radiance.
Shea Butter: An emollient rich in fatty acids that helps strengthen the skin barrier while soothing, moisturizing, and replenishing the skin.
Plant-Based DHA: A natural self-tanning active that adapts to all skin tones, delivering a natural-looking, customizable glow.
Exfoliate and shave 24 hours before application.
Apply evenly as you would a regular body moisturizer. Start from the legs and work up in stages for a seamless application.
Work excess product over the hands and feet. Wash hands thoroughly after use.
Apply daily until you reach your desired glow.
Customize:
One day: sun-kissed glow
Two days: deeper bronzed finish.
Pro-tip
When used like a regular body moisturizer, it delivers a sun-kissed glow after one day and a deeper, bronzed finish after two.
Self Glow by James Read is skincare-first sunless tanning. Powered by advanced skincare actives, vegan formulas, and a commitment to sustainability, it delivers a glow that feels as good as it looks—effortless, radiant, and nourishing. James Read is a sunless tanning expert with over two decades of experience and a legendary reputation as The King of Tanning. His signature golden touch has graced icons like Lady Gaga, Mariah Carey, and Kate Moss, and he’s been trusted by designers such as Tom Ford and Burberry for fashion shows and editorial shoots. Over the years, James’s eponymous brand earned more than 35 beauty awards and a devoted global following—but he didn’t stop there. As the tanning category evolved, so did his vision. He trained as an esthetician to deepen his skincare expertise and reimagine what modern, natural-looking tanning could be. Self Glow is the result—an elevated collection designed to work with all skin tones and types, delivering a customizable glow on your terms.
