Suitable for
All skin types.
Why we stand behind it
This multi-purpose liner that gives smooth, flexible, long-lasting color that won′t ghost. Richly pigmented, use it to contour lips, define eyes, add a pinch of color to cheeks, or some fun freckles. Made with good-for-you moisturizing ingredients, they glide on without any tugging or dragging, and are super blendable.
Key ingredients
Shea butter: Provides hydration and soothing properties for the skin.
Marula oil: A rich antioxidant, is included to moisturize and soften the skin.
The only rule is, there are no rules. Swipe on lips, eyes, cheeks, or anywhere else on the face.
Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.